So you want media coverage and public relations for your product, service, or company? To get attention from media you must have a bold brand prior to pitching for media coverage. A bold brand makes your public relations efforts much more effective. This course will help you learn the essentials of brand development, why brand development is needed prior to public relations outreach, and how to use your brand to get media coverage.
Business Operations
Brand Basics
Why Branding Comes Before PR
The Media Landscape is Competitive
Know Your Target Market - Who are you trying to reach?
Do Your Homework
Storytelling
Contacts & Connections
LLEAD the Way to Media Coverage
Run It!
S.M.A.R.T. Goals
Define Your Target Audience
Media List
#MessageMatters Because Message Matters Make the Impact
Brainstorm Angles
The Rest is Elementary
The Results of Your Labor
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